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Boltis Real Estate Project Marketing

What is the best Real Estate Project Marketing for 2020

2019 was a year of change on many levels for Real Estate developers in Vancouver.  With a not so clear investment outlook for buyers, presell transactions were impacted not by the lack of proper marketing but more by the over supply of new projects and loud incentives.

Despite weekly deals through 5% down payments, Mortgage free living for a year and rent-to-own options the number of sold units did not produce or sustain the impact the developers were hoping for.  This is mainly because the smart buyers now understand there is still room for lower pricing and more creative marketing needed to influence their decision.

Here are the 5 Best Real Estate Presell Marketing techniques for 2020:

  1. Price units well from the beginning so future discounts don’t have to be applied.  This will reflect confidence in the product.
  2. Focus on new concept narrative & differentiate by design. Smart thinking doesn’t have to cost more in construction or materials. Create luxury through better design.
  3. The buying experience at presentation centres continues to be predictable. Thinking of new ways to reach buyers can produce more interest and word of mouth.
  4. Establishing interesting and meaningful cross promotions with other businesses that improve the buyer lifestyle. Reinforcing a new community and supporting local businesses start from here.
  5. Create a lasting project brand and marketing collateral that become part of the development firm’s legacy.

In our line of business, Boltis Project Marketing is all about the details and executing them better than anyone else in the industry.  Our boutique approach to Real Estate project marketing and sales allows us to see the minor issues that developers face and we are able address the pain points efficiently with every new development.

For more additional information or complimentary consultation on your next project contact Boltis Project Marketing

How Vancouver Developers Should Execute Presell Real Estate:

For the next few minutes let’s forget about the Real Estate Market Condition, Vancouver’s Local Economy and what the future holds. Instead let’s focus on hyperlocal, basic fundamentals of Presell Real Estate Marketing.

While the market has been out of reach for many young professionals for nearly the past 3 years, the wave of new property developments is not slowing down.  For starters. take a look at website such as BuzzBuzz home to see just a few examples of the current and past Real Estate Supply.  The good news is there are real home buyers, looking to build a life with their first purchase.  The lesser good news is the competition has picked up in many parts of Vancouver’s lower mainland as Development permits submitted between 2016 and 2018 are now being rolled out from Vancouver, Burnaby, Coquitlam to Port Coquitlam, Langley and Abbotsford.

New Real Estate Presell projects must have authenticity, value and a stronger promise than ever to not only attract but connect to the buyers who are eager for something to make sense to them.  This demographic of 28-35 year old professionals are informed and understand the difference between a good product and an above average product that addresses their most realistic needs in more than one way.

Here are some primary steps to take in order to simply not fall behind the competition:

  • Building Real Communities not just Real Estate
  • Understanding the buyer – Hire a Marketing firm that will allow you to define a process. Boltis Projects Marketing system starts from here.
  • Identifying trends, innovate and collaborate ideas with the Architect and Interior Design teams to configure a cohesive product.
  • Creating value instead of cosmetics.
  • Telling a compelling story.
  • Remaining agile & consistent with sales strategy and marketing communication.

The challenge is having the right team to not only identify and configure Sales & Marketing strategies but also having on-going management to convert leads and drive sales towards your benchmark goals.

For more details on how to get started, contact us to become more familiar with our systematic presell marketing procedures.

Understanding the Presale Buyer

Understanding the demographics

What makes a presle project sell quickly in Vancouver?

What drawns in real buyers willing to invest in Vancouver’s dramatic Real Estate market?

Is the marketing formula the same for every type of residential development?

All developers regardless of number of years in the business or scale of projects have these questions. Executing the answers correctly within the context of each project will determine the success or failure of the much needed new housing inventory of Vancouver’s lower mainland.

Considering British Columbia’s positive economic forecast for 2019 and the upward trend of inflation, it would be naive for buyers to wait for presale bargains and unrealistic for developers to maximize margins through higher pricing.  The truth of the matter is that the Real Estate landscape has dramatically shifted in multiple fronts, resulting in normalized market conditions.

From the dramatic B20 mortgage lending stress test to the increasing prime rate and clarity of the USMC deal replacing NAFTA all point to economic conditions in BC returning to affordable levels.  While the international investors struggle to move their funds to Canadian banks, the opportunity to own apartments and townhomes for local middle class buyers of Vancouver seems much more optimistic.  Understanding this demographics is vital to developers introducing new projects to the market.

So, what makes a presle project sell quickly in Vancouver? 

For a presale project to sale quickly, value, transparency and innovation are the recipes for a successful project launch.  The millennial along with the downsizer demographics have been waiting with frustration to get in to the Real Estate market at a reasonable price. They have been self-educated and now much more experienced than before.  A presale presentation not delivering a strong promise will not be able to produce firm deals regardless of the value proposition.

What drawns in real buyers willing to invest in Vancouver’s dramatic Real Estate market?

The bells and whistles don’t impress the buyers as much anymore. The expected standards must be met to support the lifestyle the new buyers demand to be included with their new home.  For instance, a building without adequate amenities or poorly designed living spaces immediately deter buyers from lining up and paying deposits.  The value proposition must be strong enough not just through spending development funds on features, but passionately configuring and designing lifestyles is what ignites the excitement for buyers to line up and happily signing contracts.

Is the Marketing formula the same for every type of residential development?

The short answer is no. Covering the basics of having a thoughtful brand with effective online and offline presentation are mandatory. On the surface the optics will seem similar, however, it is the message and the emotional connection curated specifically for each project that will trigger interest in home buyers.  Synues Interactive specializes in finding the hidden and often neglected features of neighbourhoods needed to create a cohesive storyline that connects with the target demographic.

With the Vancouver Real Estate market normalizing, the message needs to be more clear that before; More authentic and believable than before.  Boltis Real Estate Marketing & Sales focuses on empowering mid-size developers of Vancouver with the right Marketing Strategy and Sales approach.

For more details on how to secure the success of your next project, contact us today!




Communication Design Trends

Each year we learn something new about design and the way buyers and sellers connect. After last year’s article had such a success we decided to make some predictions for 2017, so let’s get started!

Design trends are influenced by media, technology, the fashion industry and, lately usability. A trend emerges slowly, gradually, making its way into all design branches, and then disappears in exactly the same way. Basically a design trend’s life is no longer than one or two years. Design in 2017 will continue the trends that materialized in 2016 while adding some new influences, but the feeling is well known and familiar and you may have seen it in the past couple of years. The main influencer remains Google’s Material Design, that suffers a few changes.

What messaging themes speak loudest to consumers?

People are smart and there is no questions about it. Regardless of ethnicity, education level or awareness towards a specific market, the subconscious intelligence of every vancouverite can identify which marketing messages are worth paying attention to and which ones are plain garbage!

The way our team at Synues Interactive sees it, the marketing message is about the emotional trigger points. In order to effectively connect with the audience, the challenge is to know what the audience needs, wants and is willing to pay attention to. This multi-layered marketing perspective works only when the message is authentic, solve a problem and ultimately invokes the audience to take action even simply by remembering.

Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.

Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.

6 things for brands to consider before investing in virtual reality

Technology is great but not when it is forced in to a situation.  As a gateway to a new experience and how we interact with computerized environments around us, Virtual Reality plays an important introduction. However, aside from the entertainment value, does virtual reality really solve a  problem? Does it allow residents of Vancouver make easier choices when it comes to pre-purchasing a condo? Surely it’s a great invitation but in this particular market given the depth of information to consider, it may not be an effective way of using technology.

In case you missed it, Volvo did something revolutionary last November: It used Google Cardboard — a virtual-reality headset made out of cardboard — to create the world’s first virtual test drive on a smartphone.

Dubbed “Volvo Reality,” the campaign paired an Android app with a Volvo-branded viewer, which together enabled customers to take a virtual test drive of the Volvo XC90 when using their smartphone. Customers loved it — so much so that, by January, interest in the XC90 was up 50 percent over the prior year, said Anders Tylman-Mikiewicz, vice president and general manager at Volvo.

Marketing Data: What Matters And What Doesn’t

Data is big business in marketing. No successful company can escape from the need to track their performance and make decisions based on data. In 2015 marketing analytics spending increased by 60%, according to the latest statistics. There are many statistics you can pick up, though.

The question you need to answer is what data matters and what doesn’t. You can learn absolutely anything from analytics, but not all of it is relevant.

The Importance Of Data Protection

Data is coveted and you must have a solid plan in place to protect it. Data bandwidth and data protection rates are increasing faster than anyone could have previously predicted. This is because as data becomes such a huge part of companies it’s naturally going to become a target for fraudsters who want the same information.

Is Your Pre-sale website User-friendly?

It’s quite common among designers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends – tagging something as #old can be seen as an insult, as if not fitting the most recent style would automatically make the whole project less valuable.

However, there are reasons to follow the trends. Visiting such websites as Awwwards, FWA or CSS design awards may inspire you and as a result, help you to venture outside of your design habits. You can learn about the new visual worlds, which you can then (consciously or not) integrate with your graphic language. Watching the work of others helps you to keep on improving your skills while being up-to-date when it comes to the latest technologies.

Learn What Separates the Great logo from the Good

Skim the pages of any fitness magazine and you’re likely to see a Nike Swoosh. Glance up at a billboard and you might see Mastercard’s dual circles staring down at you. Do you recognize these brands? Of course. What makes their logos work?

First, recognize a logo on its own is not a brand identity, but just one part of it. Think of all the pieces of your identity together and how they can be aligned visually with your logo to make up a cohesive and effective brand identity.

Whether you’re trying to establish a new brand or get creative with one that’s already well-known, an effective logo is key. Context and style may vary from year-to-year, but the principles and best practices that guide logo design remain unchanged.

When we think about the elements of effective logos, here are some things to keep in mind.