Marketing Data: What Matters And What Doesn’t

By December 16, 2017 July 9th, 2018 Marketing

Data is big business in marketing. No successful company can escape from the need to track their performance and make decisions based on data. In 2015 marketing analytics spending increased by 60%, according to the latest statistics. There are many statistics you can pick up, though.

The question you need to answer is what data matters and what doesn’t. You can learn absolutely anything from analytics, but not all of it is relevant.

The Importance Of Data Protection

Data is coveted and you must have a solid plan in place to protect it. Data bandwidth and data protection rates are increasing faster than anyone could have previously predicted. This is because as data becomes such a huge part of companies it’s naturally going to become a target for fraudsters who want the same information.