Boltis Real Estate Project Marketing

For the next few minutes let’s forget about the Real Estate Market Condition, Vancouver’s Local Economy and what the future holds. Instead let’s focus on hyperlocal, basic fundamentals of Presell Real Estate Marketing.

While the market has been out of reach for many young professionals for nearly the past 3 years, the wave of new property developments is not slowing down.  For starters. take a look at website such as BuzzBuzz home to see just a few examples of the current and past Real Estate Supply.  The good news is there are real home buyers, looking to build a life with their first purchase.  The lesser good news is the competition has picked up in many parts of Vancouver’s lower mainland as Development permits submitted between 2016 and 2018 are now being rolled out from Vancouver, Burnaby, Coquitlam to Port Coquitlam, Langley and Abbotsford.

New Real Estate Presell projects must have authenticity, value and a stronger promise than ever to not only attract but connect to the buyers who are eager for something to make sense to them.  This demographic of 28-35 year old professionals are informed and understand the difference between a good product and an above average product that addresses their most realistic needs in more than one way.

Here are some primary steps to take in order to simply not fall behind the competition:

• Building Real Communities not just Real Estate
• Understanding the buyer – Hire a Marketing firm that will allow you to define a process. Boltis Projects Marketing system starts from here.
• Identifying trends, innovate and collaborate ideas with the Architect and Interior Design teams to configure a cohesive product.
• Creating value instead of cosmetics.
• Telling a compelling story.
• Remaining agile & consistent with sales strategy and marketing communication.

The challenge is having the right team to not only identify and configure Sales & Marketing strategies but also having on-going management to convert leads and drive sales towards your benchmark goals.

For more details on how to get started, contact us to become more familiar with our systematic presell marketing procedures.

People are smart and there is no questions about it. Regardless of ethnicity, education level or awareness towards a specific market, the subconscious intelligence of every vancouverite can identify which marketing messages are worth paying attention to and which ones are plain garbage!

The way our team at Synues Interactive sees it, the marketing message is about the emotional trigger points. In order to effectively connect with the audience, the challenge is to know what the audience needs, wants and is willing to pay attention to. This multi-layered marketing perspective works only when the message is authentic, solve a problem and ultimately invokes the audience to take action even simply by remembering.

Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.

Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.

Technology is great but not when it is forced in to a situation.  As a gateway to a new experience and how we interact with computerized environments around us, Virtual Reality plays an important introduction. However, aside from the entertainment value, does virtual reality really solve a  problem? Does it allow residents of Vancouver make easier choices when it comes to pre-purchasing a condo? Surely it’s a great invitation but in this particular market given the depth of information to consider, it may not be an effective way of using technology.

In case you missed it, Volvo did something revolutionary last November: It used Google Cardboard — a virtual-reality headset made out of cardboard — to create the world’s first virtual test drive on a smartphone.

Dubbed “Volvo Reality,” the campaign paired an Android app with a Volvo-branded viewer, which together enabled customers to take a virtual test drive of the Volvo XC90 when using their smartphone. Customers loved it — so much so that, by January, interest in the XC90 was up 50 percent over the prior year, said Anders Tylman-Mikiewicz, vice president and general manager at Volvo.

Data is big business in marketing. No successful company can escape from the need to track their performance and make decisions based on data. In 2015 marketing analytics spending increased by 60%, according to the latest statistics. There are many statistics you can pick up, though.

The question you need to answer is what data matters and what doesn’t. You can learn absolutely anything from analytics, but not all of it is relevant.

The Importance Of Data Protection

Data is coveted and you must have a solid plan in place to protect it. Data bandwidth and data protection rates are increasing faster than anyone could have previously predicted. This is because as data becomes such a huge part of companies it’s naturally going to become a target for fraudsters who want the same information.