CHALLENGE
Formulating a new identity for new Real Estate Realty with emphasis on exclusivity, quality of services and most importantly classical french theme.
IDEA
To be king, is to rise above all. Royalty Group Realty's brand concept was inspired by traditional design of crows, jewelry and castles of french rulers. The brand aimed to deliver a higher standard in the industry through the gold motif.
WHAT WE DID:
• Brand Design
• Office Stationery Design
• Outdoor Signage Design
Color & material
Glamourous gold and velvet purple are only fitting a higher standard of living and that of a king. Royalty demanded a color palette that would reflect this notion without being over designed or limited by modern trends.
True Silver
PANTONE 7537
Metallic Gold
PANTONE 8003
Eggplant Purple
PANTONE 2766