With Nude Vodka Soda we didn’t feel a challenge. The flow of creativity was so seamless that we created multiple product label designs and immediately saw the connection.
The idea was to be simple and natural as per the brand promise.
Color & material
With simplicity at the pinnacle of the brand promise, we focused the concept on flavours and freshness. As new flavours were introduced, the audience was already visually familiar with the color pallette that correlate with tastebuds.
One of the useful features of the Nude Vodka Soda website is the retail supplier’s interactive locator tool. Visitors can search for closets liquor outlets based on their geographical location or postal code.
One of the preliminary design submissions for the can design was based on sex appeal and fashion. With inspiration from magazines, latest fashion shows and trends, the concept emerged as an outstanding competitor.