CHALLENGE
The Atti Group challenge was to re-brand an existing firm’s identity. In order for the new identity to establish strong roots in the real estate development and construction market, a corporate yet welcoming brand was to be created.
IDEA
A fusion of two letters represented the dynamic of the firm and it’s unique ability to become one of the most prominent developers in their niche market.
WHAT WE DID:
• Brand Design
• Office Stationary System
• Office Signage and Graphics
• Billboard and Signage
• Content Writing
• Website Design & Development
• Portfolio Development
• Photography
• Print and Manufacturing
Color & material
An approachable scheme with a corporate / modern feel was the direction with Atti Group’s identity. The chosen motif was reflected throughout all marketing components.
Corporate Teal
PANTONE 321
Simple Grey
PANTONE 7541
Light Ash
PANTONE 7545
