CHALLENGE

Translate a traditional asian product into a modern day western retail product.

IDEA

Generate a new cult around Tea and its benefits through education, physical interaction and brand engagement.

WHAT WE DID:

• Market Research
• Strategic Marketing Plan
• Brand Development
• Packaging Design
• Website Design

• Packaging Design
• Website Design

Color & material

The 6Mountains Pu Erh tea color palette was inspired by surround natural environment where the tea grows. Diverting from predictable choice of green, our team chose the colors that reflect the ever increasing value of the product as it ages.

Matte Gold

PANTONE 127M

Earth Brown

PANTONE 4625 M

Charcoal

PANTONE 419M