CHALLENGE
Develop an effective brand to outperform local competition for a pre-sale residential community.
IDEA
To produce a compelling narrative geared towards first-time home buyers and families looking for a worry-free home.
WHAT WE DID:
• Concept Development
• Brand Design
• Marketing Collateral Design
• Print & Manufacturing
• 3D Architectural Rendering
• Content Writing
• Website Design & Development
Color & material
The Village Green brand was inspired by the natural environment where it was to be located. We didn’t choose green simply because it was part of the name, but for the purpose of highlighting the efficiency in architecture and construction from ground up.
Fresh Cut Green
PANTONE 347
Cedar
PANTONE 350
Jaded Earth
PANTONE 4625
Flat Soil
PANTONE 463
The Pre-sale campaign of Village Green was successful due to close collaboration and teamwork between marketing and sales team. Effectively using the marketing material to create exposure resulted in the project being Sold Out well within projected timelines.
