CHALLENGE
Precious land by the sea is hard to come by. The lifestyle experience of living in Dundarave neighbourhood of West Vancouver is exceptional in many ways. Creating a meaningful brand that connects not just to the future home owners but also to the supernatural surroundings was our main challenge.
IDEA
With concept of time and value in mind, The Marson is a derivative of a precious stone; brought to land by the ocean. Tough like a diamond but brilliantly vibrant as a gemstone. The interlocking brand concept was masterfully connected with multiple local inspirations.
WHAT WE DID:
• Brand Concept Development
• Strategy Co-Development
• Brand Design
• Marketing Collateral Design
• 3D Exterior and Interior
• Local Photography
• Print & Manufacturing Supervision
• Content Writing
• Outbound Marketing Design
• Website Design & Development
Color & material
Oceanic, depth and timelessly preserved color options were selected for the Marson to further highlight the luxurious surfaces and ambience of seaside living.
Pacific Navy
PANTONE 2965
Metalic
Matte Gold Foil
Velvet Beige
PANTONE 7527
