CHALLENGE

Design a new logo to reflect a new management perspective of becoming green, modern and value driven.

IDEA

The new Eagle Ridge GM dealership identity was designed with the Amercian muscle car in mind. With reference to the bald eagle, classic strength of HEMI engine and the steel used in the GM cards, we delivered a strong brand that in use after nearly 10 years.

WHAT WE DID:

• Brand Design
• Website Design
• Various Advertising Graphics
• Signage and Banner Graphics

Color & material

The color scheme of this brand was already in mind prior to the creative process. Contrast of green and black sums up the service and quality of vehicles offered at Eagle Ridge GM.

Clean Green

PANTONE 361

Gunmetal

PANTONE 7546

Dark Steel

PANTONE 7547