CHALLENGE

Creating a fun, engaging online experience based on a well established brand with a complex fusion of music, art and sushi.
IDEA
With focus on art and music, we created an animated narrative based on a 2D isometric view of Tokyo city and applied the mascot (Astro Boy) as the hero. Everything else was then history.
WHAT WE DID:
• Creative Direction
• Brand Touch up
• Custom Website Design
• 2D isometric Animation
• Custom Game Design
• Photography
• Content Writing
• 8bit SoundTrack Selection
Project Website: www.theeatery.ca
Color & material
Entering the Eatery restaurants, colors is all you see! We chose a color palette that emit the most amount of energy while stayed true to the retro theme of the brand.
Magenta M
PANTONE Hexachrome
Cyan M
PANTONE Hexachrome
Yellow M
PANTONE Hexachrome

The Sushi Maker was an interactive custom game developed to allow website visitors to create their own magical sushi recipe, come up with a creative name and submit it to the restaurant. If chosen, The Eatery would feature the recipe on the menu for a limited time.
The game ran a successful campaign and allowed the restaurant to gauge a deeper level of interaction with the menu items, the website and the brand.
