CHALLENGE
A complex software solution required a much simpler brand identity to communicate with patients and hospital staff. A corporate yet high tech look and feel was a strict requirement of this brand.
IDEA
Clean, modern and targeted to highlight fusion of traditional medicine with high tech software management.
WHAT WE DID:
• Marketing Consultation
• Brand Design
• Catalogue Design
• Office Stationary Design
Color & material
Chosen color scheme of Blue Earth Dynamics was to calm, collected and legible. The chosen options were effective and relatable in the industry and allowed the audience to engage faster as opposed to a abstract options.
Sky Blue
PANTONE 3005
Pacific Blue
PANTONE 3005
Teal Grey
PANTONE 2975
